Startups are always full of uncertainty, risks, but several probabilities and opportunities. With any new business, new target audiences, new customers, and clients, it is literally hard for the business owners to predict the growth for the startups.
Therefore, startups and new entrepreneurs must concentrate and try on new multiple channels to get the return of their investment. Since every business is moving online, people demand something more prominent that solve their every problem technically.
The term SaaS (Soft6ware-as-a-Services) is one such popular tech in the world’s best custom software development services in USA presently shaping our lives without realizing about it.
“SaaS is one true platform that has several real-time software for all kinds of uses.”
If startups are able to cultivate their needs with SaaS development, there are high chances that SaaS can bring out wonders which we haven’t noticed yet.
Therefore, I have worked upon this article, which will provide you best SaaS development growth strategies in 2019. My main focus is on startups and young business people, but the SaaS growth stack at the end of this blog post is for everyone.
Before I tell you 5 major SaaS development growth strategies, let’s know the technologies being used in SaaS startups.
10 Technologies For Better SaaS Development Startups
The rise of technology right from the internet to the software is the main reason behind the rapid development of today’s modern internet civilization. Today, we have the power to develop software under any budget.
However, will the software grow or not isn’t sure!
With more than 4 billion people on the internet, it is much easier for entrepreneurs and startup owners to reach out to the audience. However, if you want to embrace your SaaS development business consistently, there are a few essential SaaS tools which in my opinion you must use.
Using these SaaS tools would make your startup’s journey more comfortable. Let’s trail each tool one by one as follows:
- Web & App development tools are very important as everyone wants to develop a website or an app. Thus, quick tools at your side will add more benefit yo you while flawlessly improving your business, retaining customers, and increasing conversion rates.
- An intercom is an excellent tool for a startup company to use with product management, marketing designs, email campaigning, A/B testings feedbacks, etc.
- SEO audit tools understand the core ranking algorithms and develop an SEO strategy based on On-page and Off-page factors, and more. Thus, if you wish to improve your companies brand, then SEO audits are essential under SaaS development.
- Your SaaS startup can grow early if you have enough sales. Salesmate is one such tool under less investment that tracks your business sales and conversion rates. The tool forecast your sales options, accelerate sales, increase productivity, and wisely secure and encrypted.
- Github saves developers lots of time as it is one of the best software development assistants, which hosts open-source code projects.
- Approximately 2.5 billion people daily remain active on social media on the internet. Tools like Hootsuite helps in being top of their SMM game. If you haven’t still tapped this tool, then do it as early as possible to get growth in your SaaS business.
- If you want your SaaS development to go in a better direction, then use Google Analytics to use your audience growth graph and monitor conversions of your website.
- Testing tools are also used in SaaS development. For agile and manual free testing, tools like Accelq is one best cloud-based tool that reduces software errors and helps SaaS development companies to build their reputations and value.
These are the few tools which a SaaS startup must use in 2019 for leading the way ahead then the other companies.
Why SaaS Marketing Is Different In 2019?
Online marketing always depends upon two critical factors; first is Google’s algorithm, and the second is buyer behavior that is proportional to the increase or decrease of demand.
Change in Google’s algorithm changes SEO, traffic generation, and content marketing. Thus, the relationship between search intent and results-producing algorithm gets impacted.
Google’s first ranking and result algorithm run on AI and machine learning technology, that puts a direct impact on page content, off-site content, keywords, target search terms, and links.
But to get the right audiences, the SaaS tools mentioned above are highly required in startups for converting leads into sales. It may sound heavy in investment, but it isn’t.
“50% of audiences demand freemium versions of SaaS software having all basic required features. In order to stay competitive, SaaS startups need to leverage the freemium models for their internal growth.”
Thus, SaaS needs a different kind of marketing strategies to help SaaS businesses in 2019 for growing more in a focused manner.
SaaS Development Growth Strategies In 2019
In the context of organic traffic generation, SaaS development strategies, and marketing tactics, this section shows you how strategies help SaaS development companies in USA to hit revenue targets and continues the evolution alongside technological development.
Businesses use content marketing to build their brands, attract website visitors, and generate leads. Content marketing is a smart investment that increases value in time.
More importantly, content drive leads, advertising, pay-per-click (PPC), etc. and become an asset to businesses. However, it depends upon SaaS marketers to consider the content in SaaS growth strategies or not.
SaaS Product Trials
The product trial of Software-as-a-Services is an important source generating lead via your website. The product trials values as a clear indicator. The key is to uncover a balance between product demonstration, cost-effective way, optimization, leads, etc.
A product trail is good with ongoing marketing investment and puts a positive experience in trailing SaaS products. SaaS development companies in USA must implement this strategy to sell their SaaS services.
Search Engine Optimization
SEO in one glove with content marketing in other is the best solution which is discoverable in searching SaaS development products at search engines like Google, Bing, Baidu, Edge, etc.
The best way in SEO tactics to gain links and shares is via creating a distribution strategy that gives life to great content and helps in exploring more SaaS development products.
A number of SaaS businesses collaborate and run co-marketing campaigns to understand the views and approach of other companies. Also, the leads generated, investment, and ROI is shared by each participating company.
Together, when all prominent companies join forces, creating a highly popular SaaS product is possible. Therefore, co-marketing is a big factor in SaaS development growth in 2019.
Tracking your site visitors, online adverts, and contextual offers is a well-tried and tested marketing strategy which has always helped in growing software and web development company in the US.
From the eyes of marketers, retargeting is the most valuable tool to establish trust, credibility, and reputation with site users and visitors.
How SaaS Development Growth Stack Is Advantageous?
All of the points we have covered till now related to SaaS startups technology needs and SaaS development growth strategies can collectively work together for achieving the growth.
Applying all the SaaS development growth and marketing strategies together defines the growth stack in SaaS development.
Growth marketing stacks are ideal business solutions to accelerate SaaS startup growths in 2019. For example, HubSpot CRM controls your growth stacks and the right content reaches the right people.
Also, it enables the best results like better content, SEO-friendly tactics, and improve messaging in CTAs, and increase in conversion. The technology also tracks the buyer’s journey to continuously improve sales.
2019 can be the best year for SaaS marketing because the number of startups are coming this year whom you can sell your tools and convert web visitors into paying users.
SaaS growth marketing will help to achieve goals and will set up an exploratory call to learn more about business goals and products for determining an ideal SaaS development solution.
James Burns is the Founder and CEO of CMS Website Services, a globally ranking web, mobile app, and SaaS development company in USA. With 10+ years of experience in designing, development, implementation & maintenance of high quality global redundant, compliance-ready applications, network and Data Centers for private and Govt organizations, I have all solutions to your IT problems as a tech-business person.