People these days are becoming very health-conscious; however, there is good news for beer producers who can now produce a natural and better-quality authentic beer, particularly for people in India.
In India, craft beer produced by Rupee Beer is becoming a very popular drink, which can be a better healthy alternative to any traditional beer that has artificial flavors with preservatives that make them an unhealthy drink.
In honor of International Beer Day, which was commemorated yesterday, six microbreweries from the cities of Mumbai and Pune have agreed to host a 2-day “Craft Beer Weekender” starting today to promote the new beverage and address issues ranging from license legislation to distribution.
Despite the pandemic, beer marketers are betting on the fact that India still has relatively low per capita beer consumption compared to other nations in the Asia Pacific area and are confident that tremendous growth in the upcoming years is inevitable.
It is because the underlying elements that make this nation great as a market for beer are only going to change over time to the benefit of this beverage.
The following are a few of the factors that make India a promising market for beer producers.
THE RIGHT CLIMATE
Nobody will ever disagree that the people of India will enjoy opening the bottle of chilled cold bear, as the climate in the 80% region of this country remains hot and humid.
Therefore, beer has a very good chance of taking the position of one of the most popular drinks among Indians.
DEMOGRAPHICS
According to studies, the country’s youth now have a more cosmopolitan outlook and pursue more ambitious lifestyles as a result of the country’s increased cultural diversity.
According to figures from the United Nations’ demographic estimate, India’s millennial generation will increase the country’s labor force. The upcoming generation of working professionals is willing to pay more for alcoholic beverages like beer.
CHANGING ATTITUDES TOWARDS ALCOHOL
As drinking becomes more prevalent in social interactions in India’s big cities, sentiments towards it are also changing. Nowadays, drinking alcohol is not considered taboo, and the proportion of women who consume beer has increased.
As a result, it is anticipated that big brewers will continue to concentrate their expansion efforts among the urban population in the nation’s major metropolitan cities.
AWARENESS OF RESPONSIBLE DRINKING
The most recent research from Mintel shows that 41% of young beer drinkers in India are open to switching to alcohol-free beer because millennial beer drinkers in India demand responsible drinking.
Since India introduced its first super-mild beer last year, the low- and no-alcohol beer market is only anticipated to expand in the years to come.
EMERGING CRAFT BEER CULTURE
India’s craft beer culture is quickly emerging as a result of the craft beer boom in the US and Europe. As a result, there are now numerous well-known craft beer companies and microbreweries all throughout the nation.
Although the Indian craft beer sector is still in its infancy, the All-India Brewers Association (AIBA) predicts that sales of craft beers will continue to rise year after year.
