TikTok is a social media platform that allows you to post short videos and share them with your friends. The app has over 1 billion registered users and it is growing rapidly every day. So, when the platform opened itself for businesses, marketers jumped at the opportunity to promote their businesses on TikTok. 

TikTok advertising can be a great way to get your brand in front of millions of users on the TikTok platform, and it is relatively affordable. But since it isn’t as widely spoken about as YouTube and Facebook ads, there seems to be an information gap among content creators. So, what exactly is TikTok advertising? How does it work? And why should you use it to grow your business? Here’s our TikTok ads agency answering your questions. 

Types of TikTok ads

TikTok advertising is not just about promoting your brand, it is also about building relationships with your audience so that they want to engage with your content over time. This means that you need to create engaging campaigns that will keep people coming back for more. Here are the types of advertising opportunities that TikTok offers to its business users. 

• In-feed video – The basic ads you see on the “For You” page. 
• Brand integrations – The full-screen ads that allow you to take over a user’s entire screen for a few seconds. 
• Spark ads – These ads allow brands to integrate their brand into organic content that’s relevant to what they are offering. These ads also enable businesses to add a CTA to their videos. 
• Image ads – You don’t necessarily have to have a video to promote your business using TikTok advertisements. You can simply replace the videos with static images the app will automatically run them as part of the news feeds. 
• Video ads – Your business can run any video with a length of 5 seconds to up to 1 minute as an ad, which will appear in the user’s “For You” Page. 
• Carousel ads – Businesses can take advantage of TikTok’s image ads by promoting as many as 10 images on the platform’s news feed apps. 

Why do small businesses need to invest in TikTok advertising?

49% of TikTok users reported that the ads they see on the platform help them make purchase decisions. If you have a small business, then TikTok advertising can be a great source of revenue for your business. TikTok advertising provides you with a wide range of options that can help you get your message across effectively and attract more customers to your business. Here are a few reasons why you must invest in TikTok advertising. 

TikTok rewards short attention spans

Since TikTok offers videos that are up to 3 minutes long, it incentivizes short-form content. So, the shorter your videos are, the more they will be promoted and viewed. Since people are experiencing a shrinking attention span, it makes sense for your business to be on a platform that is connecting with the audience the way they want to be connected. 

It is where the customers are

The TikTok audience isn’t only made up of Zoomers. Nearly 30% of the users on the platform belong to the 25 to 44 age group, which is a good enough range for your business if you are looking to target the older age groups. 

Besides, more than half of the retail shoppers are women. Since TikTok has a 60% female user base, it is a wise financial decision to promote your brand there. 

The platform is responsible for introducing most of the trends

TikTok pushes out hundreds of trends every day. At any given moment, there is at least one trend from each industry that’s being played out in TikTok videos, which make their way to other platforms like Instagram and YouTube. With such a huge potential for going viral, it would be short-sighted of small businesses to miss out on brand integration opportunities like this. 

TikTok advertising is a new way of reaching the TikTok audience. It allows brands to connect with the TikTok community and get their message across in a fun and engaging way. That’s where we can help. Our TikTok ads agency has worked with countless businesses to take advantage of the platform. And we can do the same for you, as well. Get in touch to know more.