Video Marketing: What Are the Benefits?

Alternate Titles:

  • Six Reasons Your Business Needs to Turn To Video Marketing
  • Six Benefits of Video Marketing and How it Can Help Your Business
  • Six Tips To Include Video Marketing Into Your Marketing Strategy

Meta Description:

Video marketing is one of the most lucrative ways to increase conversions and boost sales. People across the world are viewing more video content than any other kind. Including video marketing in your content strategy can help you scale your business and reach large audiences across the nation and the world. Here are six reasons behind why your business can benefit from video marketing.

Videos have become a dominant form of content consumption across the world. People are watching more videos than reading articles across the internet. YouTube alone gets above two billion log ins every single month.

In this new diaspora, content marketing needs to be updated to meet consumers where they are. Videos are more shareable, more engaging and drive more conversions than any other kind of content.

Businesses are already aware of the power of video marketing. From YouTube to Instagram, brands and businesses are turning to video marketing to create brand narratives, build loyal consumer bases, and boosting sales.

Here are six benefits of video marketing, and how your business can benefit from it.

  1. Tell Your Brand Story

Narratives allow brands to tell compelling stories that make their audiences engage with them. Content marketing today is focused more on creating brand awareness instead of simply selling products or services.

A good brand story has the power to create loyal consumers. If a consumer resonates with your brand’s story, they are more likely to be returning customers. They are also more likely to spread the word about your brand to their friends and family.

And video marketing has emerged as a core way that allows brands to tell visual narratives. A video on your brand’s vision, a customer testimonial video, or a how-to video can all help your business get more conversions.

Video content is more immersive, easier to retain, and more engaging for viewers.

  1. Drive Conversions

Businesses that use video marketing in their marketing strategy get more conversions. This happens because through video marketing, they automatically reach larger audiences.

Millenials and GenZers are the greatest consumers of video content on the internet. Millenials are also the largest generational group with disposable income. To target market audiences with disposable income who want to spend on products and services they like, video marketing is crucial.

  1. Increased Shareability

Shared content is free marketing. Your marketing strategy should look at opportunities to disseminate brand awareness through as many social media platforms as possible.

This allows larger audiences to find your content, learn about your brand, and then buy from your business.

Think about it – when you think about content that’s fine viral, it’s usually a video. Videos are immersive and designed to be entertaining.

There are ample creative ways to spread the word about your business to the world with video marketing.

  1. Increase Sales

Consumers tend to buy products that come with a video. Influencing consumer decision with video marketing can be extremely beneficial when it comes to boosting sales.

People who enjoy a certain product or service based video are more likely to make a purchase at the end of the video. Unlike with written texts or traditional advertising, video marketing on the internet has shown to have a real effect on consumer purchasing decisions.

  1. Utilize Multiple Formats

‘How to’ videos and informative content are the kinds of content that are most often viewed on the internet.

From testimonial videos to interviews, you can actively promote your brand using video marketing. Shoppable videos are also emerging as a way to boost sales with video marketing.

Shoppable videos allow people to directly find the product on the video through a link and purchase that immediately. The time between which a consumer likes a product and heads over to purchase it is crucial. Allowing consumers to immediately buy a product right after viewing a video on the product is beneficial when it comes to increasing sales.

Informative videos and product reviews gives your brand the opportunity to highlight your products and services, and show consumers the best parts. These are also efficient in boosting sales.

  1. Increase SEO Rankings

Video marketing can help you increase brand visibility on search engines. On YouTube for example, you can make use of keywords to improve SEO ranking.

This is done by incorporating target SEO keywords into the title of the video, as well as in its meta description. You can then make use of YouTube’s tagging feature to better position your brand SEO-wise.

Users who like or comment on your videos also boost your SEO. You can even add a link to your website in your description to allow people to visit your website. This increase traffic to your website as well.

To ensure the safety of your business, getting business insurance is a good option. You can click here to learn more.

Sources:

  1. Shirey, TS, December 7th 2018, ‘6 Benefits of Video Marketing That Your Business Can’t Ignore’, viewed February 11th 2021, http://www.inboundmarketinginc.com/blog/benefits-video-marketing-business/
  2. Walker-Ford, MW, April 18th 2018, ‘The Benefits of Video Marketing: 9 Reasons Your Business Needs Video’, viewed February 11th 2021, https://www.socialmediatoday.com/news/the-benefits-of-video-marketing-9-reasons-your-business-needs-video-infog/521595/
  3. Walters, KW, October 27th 2019, ’10 Benefits of Video Marketing: Why Use Video for Business’, viewed February 11th 2021, https://www.vidyard.com/blog/benefits-of-video-marketing/

Whipple, JW, September 30th 2020, ‘Why You Should Use Video Marketing For Your Business’ viewed February 11th 2021, https://www.digitalexaminer.com/use-video-marketing-business/

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