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Types and Benefits of Market Intelligence

When you’re launching a new product, service, or business, you need to know if it has the potential to succeed. You also need to know how your competition is faring in the market to optimize your strategies. This article will give you an introduction to market intelligence and its uses. 

Along with this overview of market intelligence and its benefits, we’ll look at different types of business intelligence and their uses. You’ll also learn about different sources of business intelligence and how they can help you gain an edge over your competition.

What is Market Intelligence?

Market intelligence is a way to gauge your competition and understand the market. It helps provide insight into what consumers want, which allows you to create strategies that will be most effective. It can also help you predict trends and make better decisions with your resources. 

Business intelligence is the foundation of any business, big or small. Large corporations like Coca-Cola and IBM use it to analyze trends in their industry and adjust their strategy accordingly. It is also used by small businesses that need to see what their competitors are doing to make adjustments and stay competitive in their field.

Uses and Benefits of Market Intelligence Tools

  1. Learn from the mistakes and successes of other businesses in your industry.
  2. Find out what your competitors will do next to increase market share or push your company off the number one spot.
  3. Identify weaknesses in your product or service.
  4. Discover new trends in technology, identify possible changes in consumer demand, and analyze supply chains.
  5. Optimize pricing strategies to increase profits 
  6. Determine whether or not a product or service is worth investing in 

Types of Market Intelligence

Business intelligence comes in many forms, but it’s designed to help you better understand the market and your competition. 

  1. Market research helps you understand current customer preferences, needs, and wants. 
  2. Competitive intelligence gives you insight into how your competitors perform in the market. This can help you improve your strategy for beating them. 
  3. Customer intelligence shows a customer’s purchasing history and behavior so that you can find out what they like and need from your products or services.

Sources of Business Intelligence

There are many sources of strategic intelligence. It’s important to note that every company has its own needs regarding strategic intelligence, so not all sources will be effective for your business. However, there are still some core sources that you should take advantage of when you’re working on your intelligence strategy. 

One source you may want to consider is competitors. By seeing what the competition is doing, you can better understand the market and see where your strengths and weaknesses lie concerning other companies. 

Another source of strategic intelligence is customer feedback and reviews. Customer feedback can help you learn about customer preferences and whether your product or service meets their expectations. 

You could also look for outside research reports or data points from industry analysts about what competitors are doing in the marketplace and how they’re faring with their strategies. These reports are often free or have a small subscription fee and can be an excellent source of information to help you make decisions about marketing strategies, products, services, and prices.

At NetBase Quid, we have various products and solutions that can help improve your business. We can analyze market trends for you, develop campaign strategies, and boost your brand visibility. Our products include NetBase Enterprise, Quid Monitoring, NetBase Pro, and Intelligence Connector. Some of our esteemed clients are Twitter, PMG Agency, Super Bowl, and Boston Consulting Group. 


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