A promo video is a traditional method for marketing through which the products are promoted using videos and films. Video marketing has become a crucial way of marketing since it grabs the customers’ attention easily.
Nowadays, videos play an integral part in the purchase journey of a particular product or service for a customer. By playing a one-minute short video, a customer can know a lot about the product or service you are offering. If you use a proper promo video maker tool, you can have a guaranteed response to the video you share. Besides educating the customers about your product, you can also portray other information and promotional ideas about your brand.
But before we get into the basics of how to create a perfect promo video, let us see what a promo video means and the elements that make your video a perfect one.
What is a Promo Video?
A promo video (short for promotional video) is specifically used to promote a particular offer on the product or service you are selling. Promo videos help you attract attention and increase the engagement of your products within the market. You can also use these videos to push a new product or service into the market. In general, it has been seen that the market penetration capacities of a promotional video are higher than a standard educational video explaining the various features of a product. Thus, creating a compelling and exciting promo video is reasonably necessary for brands to make a mark. Apart from that, promo videos will help you achieve the following:
- Engagement with potential and interested customers
- Better explanation of various features and subsequent offers
- Conversion of leads into stable customers
- Making a mark in the market and penetrating the customer base
What Elements Make a Promo Video Perfect?
While creating and publishing a promo video and then selling those products might be pretty straightforward, there are certain elements that you need to keep in mind to make your promo video perfect. Here are some of those factors:
Cover a Key Aspect of Your Product
Getting carried away when making a promo video is not surprising. You can put a lot in those videos and make it a long one, including multiple information about your product. But, control yourself and put just one key aspect of your product, and keep the customers on their toes. It would also make them wonder about the other features, and hence, go for the purchase.
- Make the Video Length Right
When writing the script for your promo video, decide the length simultaneously. While many videos might take only 15 seconds to send the message across, others may take a minute or two. It all depends on the idea and message you want to convey. Moreover, make it attractive enough to keep the audience engaged throughout the length of your video.
Make the Customer Ponder
When you are conceptualizing the ideas for your video, stay with those that can churn the thought process of your audience. Make them wonder why they do not own the product or service you are selling. Reaching out to them is easier this way. Sell your product by keeping the audience excited and engaged with the content of your video. Try to create a deeper connection with your customers, which can increase your brand recognition nearly ten times. Convey the message by directly identifying the pain points of your customers and the solution your product can offer.
Steps to Creating the Ideal Promo Video
Every big task needs professional guidance. Although creating an ideal promo video might sound intimidating, it is not so in reality. You need to keep some specific points in mind and follow the steps explained:
Set a Goal and a Message
When you promote a product, you must have a definite goal. It can be gaining a better customer base, increased sales, professional marketing, or anything else. Depending on your purpose and intentions, send a particular message through your video to attract more customers.
Follow a Direction
When creating the script of your video, you should follow a specific direction to keep the overall process structured. This direction would help you answer specific questions like the demonstration process of your product, the props and scenes for the video, and much more.
Compose a Script
Since you are creating a video that would have various clips with content in it, you need to compose a script beforehand to streamline the process. Make everything as natural as possible to make the entire experience reasonable and accurate.
Record the Footage
Once you complete the previous steps, record the actual video. Record the various clips and footage and then gather them to stitch the final product. Follow the script strictly to streamline the whole process.
Edit the Video
The penultimate step to creating a video is editing the video. You can use an online promo video maker tool to edit the video professionally. Add the transitions and effects to make your video even more appealing.
Publish the Final Video
The final step is to publish the video on various platforms and channels as per requirement and convenience. Ensure that you attach a subtle call-to-action to keep the interaction going from the customers’ end. It will mark that you are ready to serve them whenever they inquire about your product.
Promo videos have held a critical position in marketing for the longest time. From TV ads to promotional videos on YouTube, the journey of selling a product through promotional videos has come a long way. Over time, it will evolve and have a better method. But for now, be professional, and as advised, follow the given guide to creating a perfect promo video.