Targeting the right customers is an important step for retailers to take in order to make sales, and it has, fortunately for us, never been easier to do so. There are a number of tools at your disposal to find who is right for your product, but most don’t realize just how much can be done for them.

Data collection is capable of so much more than simply tracking who is opening your emails or abandoning their carts. It is also able to help your organization understand your customers’ behaviors and desires. This information can then lead you to customizing our operations to those people who will provide you with the best return on investment.

If your business relies on foot traffic over internet sales, you will need more than just the data gathered from website traffic. At your brick-and-mortar store you can utilize your digital signage, typically just for local advertising, for real-time tracking to target the people in the area.Sensors and cameras connected to the signs can tailor your messages to the specific demographics of these potential customers, leading to better chances for sales.

For more information on how customer analytics can be acquired through your signage, check out the accompanying infographic.