Have you fallen victim to some common misconceptions about video production? Video production is one of the most affordable and reliable ways to engage an audience; however, many professionals shy away from video marketing because of the perceived effort and cost.
Video production is highly customizable to a company’s needs, offers a solid ROI, and can be used to boost marketing and brand awareness for virtually any business.
Here are some of the most common myths about video production and what you need to know about the truth about video production companies.
Video production takes a long time
The production of a video takes as long as necessary. A complex video can take a few weeks to plan and shoot as a large commercial. On the other hand, a short explainer video or a practical product video can be completed in one day.
Video production does not usually have to take long. Hiring actors, writing screenplays, and obtaining permits for on-location filming are often time-consuming tasks. Again, these tasks can be streamlined by a professional video production company.
Video Production Requires Experience
Developing the basic skills required for video production is not difficult if you don’t do something too ambitious. There are online training options through Udemy, LinkedIn, and other business-related platforms.
For post-production, many open-source suites can be used for basic video editing. Of course, getting a polished, professional video can help a bit. Collaborating with a professional video production company is always an option; They can often help with larger projects while keeping smaller projects in-house.
Video production is expensive
Although video production can be more expensive than many other media types, it should be compared based on revenue generated rather than upfront costs of marketing expenses.
In marketing, it’s crucial to consider ROI and not gross cost. Although a video can cost $10,000 to produce, it can bring $20,000 to a business. Likewise, paid online advertising can cost as little as $300 but generate as little as $400 in revenue.
In this situation, investing as much as possible in video production makes sense. Video continues to be one of the marketing media types with the highest retention and conversion rates due to its ability to create a direct connection with viewers.
When used correctly, video production brings in more money than it costs.
Video Production Provides Short Boost
It’s a misconception that video is only “live” quickly. Some videos, e.g., B. News updates, may only be helpful for a few days. Other videos can become mainstays of your content. A good brand identity video can last for years.
Many video content, especially that posted on social media sites, will continue to gain momentum.
Video Production Requires Purchase of Equipment
Many people avoid video production because they believe they have to acquire equipment. It can fetch dollars to purchase the video and audio recording equipment needed for professional video.
However, it only costs a snatch of what it costs to rent the equipment. Renting gear makes sense: you can rent much more advanced gear than you could afford to buy.
There is repeatedly an option to hire a professional video production company. They already have an inventory of equipment and don’t have to worry about buying or managing expensive assets.
The quality of video production doesn’t matter
Contrary to the belief that an expert should produce videos, many believe that videos can be made quickly and inexpensively and that only the message matters. May result in a video that does not represent the company professionally.
Every video needs to be polished and precise, even if it’s short. Grainy smartphone videos can convey information, but they’ll leave audiences wondering if a company might be cutting corners in other ways. A video can be the first experience an audience has with a company, and first impressions are often very lasting.
However, investing in professional video media can do a lot to build additional credibility.
Video production projects need to be significant
Many companies save their video production for factual content, but there is an advantage to producing smaller videos more often. Video advertising is a vital part of any business’s digital identity, and the regular influx of video can quickly expand a business’s core audience.
Each video doesn’t have to be a primary production; it just needs to be polished, professional, and relevant to the company’s brand identity and audience. As an organization creates more videos, it will also create a clearer idea of which videos are most popular with its user base.
Posting videos regularly, even if it’s just once a week, will retain the customer base, ensure customers are constantly reminded of the company’s presence, and establish both brand identity and customer awareness.
Video software maker Wistia has released a three-part documentary mini-series entitled One, Ten, One Hundred, which takes a behind-the-scenes look at the same shoot under different budget conditions.
No script is required for video production
The script is an essential part of any video containing dialogue or commentary. Written language does not always flow smoothly when spoken. There are issues with long sentences, pronunciation, and others that aren’t clear to those who don’t write scripts regularly.
Many video productions, video testimonials, also need to feel natural. A screenplay does not only contain dialogues. It also includes the scenes you need, the props that matter, and the locations that might be required.
Planning comes from the initial script: determining which areas you need permits for, the order you shoot when you need to borrow items, and hiring people. Trying to improvise a video production usually makes the product more costly since you’ll likely have to reshoot the display elements.
Devising a video production also means you can’t set up your presentation in the most efficient way, for example, by grouping scenes that require specific actors or specific equipment.
Video Production Is Easier When Animated
Animated whiteboard and explainer videos are popular, but they’re not the only option. Simple digital animation is often seen as the best option, as it doesn’t require actors or on-location recording.
However, animated videos may not be as visually distinctive as needed to establish brand identity and are unsuitable for all tasks. Video production of any kind doesn’t have to be difficult as long as everyone plans.
Video production is about having the right strategy, team, and partners for every type of production. Even complex commercials can be quickly shot with the help of a video production service.
Video production ends in production
Producing a video is just the first step. After the video has been made (even after it has been edited and finalized), it still needs to be distributed. There are many distribution channels that a business can choose from:
Local TV Stations. Traditional commercials can be highly effective when aired on local TV channels as long as the business is geographically earmarked.
Third-Party Platforms like YouTube, Facebook, and other social media platforms make it attainable to outreach spectators, but you still require some time to build the following websites.
Many companies host their corporate content, such as B. company mission statements, on their website. This provides information to customers already searching for your products and services.
If a video isn’t properly distributed, you can’t get the best possible return on your investment. Many video marketing consists of using videos effectively once they are created, and many video production companies also act as video marketing experts.
In a nutshell
While video production may seem more expensive and complicated than many other forms of media production, it’s just a matter of planning. Hiring a video production service is possible to smooth out some more challenging production elements.
In addition, the video production is highly customizable. There are many ways to customize a video production to suit any company’s budget and goals. There is no one type of video production project, and each company’s goals are unique.
Adapting it to their own needs, a company can take advantage of engaging video without a significant upfront investment.